As per Marc’s piece, my process isn’t an exact match-up, but I do wholeheartedly believe –
Don’t force a process on a design team that everyone must follow.
Bad product design is fixed by hiring good designers not by adopting a [seemingly] better design process.
Bad design processes are like 1984. They dumb down everything to the lowest common denominator so no one feels excluded. They make the team slow, bloated, and insipid. They allow non-designers to make terrible design decisions. They furthermore get non-designers to believe those decisions are better than their designer’s.
Luckily, there isn’t a sharp toned pitch in this story, so we are able to diagnose the poison. I wish I had good advice for how to navigate this situation. It would be right here [ ]! Check back in 5 years.